Visual identity exploration
Studio Space
An identity in motion: slanted lettering, a sharp pink symbol, and a family of marks that adapts from a full wordmark to a browser tab. A work in progress.
Primary wordmark
Secondary wordmark
Compact symbol- Role
- Identity design
- Focus
- Wordmarks, symbol, colour & applications
- Status
- In progress
A logo that adapts.
The slanted lettering gives Studio Space its momentum. The pink symbol gives it a signature. Together, they form a system that can stretch across a wide header, fit a compact layout, or reduce to a single recognisable shape.
This exploration brings those variations together and looks at how they work at different sizes, on different backgrounds, and in everyday digital spaces.
The primary wordmark.
The full name in one line. This is the main expression of the identity, with enough width to let the lettering and symbol sit comfortably together.
A more compact shape.
Stacking the words keeps the full name visible while changing the footprint. The same lettering and symbol fit naturally into narrower compositions.
The smallest signature.
The pink symbol can stand on its own when space is limited. Pair it with the full name when introducing the identity, then let the shape carry familiar, compact placements.
Studio Space
Compact signatureDown to a browser tab.
At tiny sizes, the wordmark gives way to the symbol. A simple silhouette keeps the identity recognisable without squeezing detailed lettering into a few pixels.
Studio SpaceContrast comes first.
The pink stays consistent. The lettering switches between black and white to suit the background, with a white-only version for a pink field.
On lightOn dark
On pinkFrom mark to poster.
The stacked Studio Space wordmark anchors this Jason & Lucia poster study. Pink accents and an angular crop carry the identity into a larger composition, balancing the character artwork with open black space.
Choose by the space.
A wide header uses the primary wordmark. A compact footer uses the stacked version. The surrounding layout decides which variation has room to work.
Compact footerGive the logo room.
Use the height of the pink symbol as a starting unit, x. Leave at least that much space on every side, so nearby text and images never crowd the mark.
- Keep the original proportions.
- Keep the pink consistent.
- Use solid marks at small sizes.
An identity exploration by Thvgger. View the Figma file